Finding Your Business Purpose - conversation with James Lawson

Last week I had a really interesting chat with James Lawson. James is doing his MBA through GIBS and I asked him to talk about his most interesting MBA lecture so far. Surprisingly he spoke about a leadership development lecture where the speaker asked them to answer 25 questions on their purpose. 

This is not as "touchy feely" as it sounds. Answering the questions led James to important conclusions that have helped him build his business and generate revenue. Here's a video of part of our conversation a the questions that he was asked.